The aim is to establish a multi-label Quality and Origin Scheme for Irish suckler beef produced in a traditional fashion on family farms. It will designate the production and processing standards to create unique-to-Ireland, premium products with unique selling points to sell into niche markets.
‘Traditional Irish Beef’ will be the Scheme’s primary label. It will be focused on the Irish way of producing beef with a grass/forage-fed emphasisand an allowable use of concentrates. Suckler-reared calves will be a defining aspect of the 'Traditional Irish Beef' Quality and Origin Scheme.
The Scheme will also promote the use of one or more optional labels. These may relate to ‘100% grass-fed beef’, localities and/or managing high-nature-value land, ‘Heritage breeds’, lower fat/cholesterol beef and/or eco-friendly farming [with ‘Organic’ being a 3rd party certification].
Top-of-the-market products typically means artisan, small-scale and local. It rarely means factory-processed. It often requires more direct marketing to consumers. The aim is to develop the Irish Rural Foods Network to reconnect farmer to consumer via small-scale supply-chain intermediaries.
The above is suited to the domestic market but Irish farmers also have to export. The Quality and Origin Scheme is designed to standardize volumes for export. To compliment this a proposed premium-foods export hub to support product sales, consolidate volumes and provide logistics.
The Project will also investigate the availability of independent local abattoirs to provide needed slaughtering and processing facilities. Creating new facilities will be evaluated as necessary.
Please contact us for a more detailed presentation of the Project.